Sales and marketing

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Sales and marketing

ALL ASPECTS OF SALES AND MARKETING
FREE CERTIFICATIONS
2000+ HRS OF ONLINE CONTENT

Why us?

Flexible multi-modal learning through online courses

High quality videos, illustrative case studies, review questions, study guides, flashcards and more.

Comprehensive and well-researched Digital Marketing Body of Knowledge

DMBOK® Guide is written by 40+ authors and reviewers and draws on 10,000+ hours of experience in most relevant domains of digital marketing. Moreover, since Digital Marketing is a fast-changing field, the book is upgraded every year with relevant concepts.

Aligns with all other Aspects of Sales and Marketing

Digital Marketing Body of Knowledge (DMBOK® Guide) aligns with other aspects of marketing such as Marketing Strategy, Marketing Research, Corporate Sales, Branding and Advertising, and Retail Marketing. So, it provides a holistic view of how Digital Marketing can help the overall sales and marketing efforts of a company. SMstudy® has also authored the bodies of knowledge for Marketing Strategy, Marketing Research and Corporate Sales.

Industry-recognized Certifications

Marketing. Introductory certifications are available for students with no experience in digital marketing; while expert level certifications could benefit persons with significant experience in sales and marketing. All professional, specialist or expert level certifications include an online proctored exam, 6 month access to a high-end online comprehensive learning program to prepare you for the certification, and the certification after you pass the exam.

About SMstudy

SMstudy is a global certification body for Sales and Marketing. It has authored "A Guide to the Sales and Marketing Body of Knowledge" or SMBOK® Guide that provide guidelines for the Sales and Marketing of products and services in any organization.

SMstudy provides a global community for all sales and marketing professionals and also an ecosystem for sales and marketing experts to sell or promote their unique content to a wider audience. SMstudy offers subscription services for various sales and marketing related courses based on the SMBOK® Guide and also other sales and marketing courses offered by marketing professors, experts, companies, and universities which are hosted on SMstudy platform. SMstudy also offers various certification exams based on the SMBOK® Guide.

Why Get Certified?

why get certified?

About 20% of adult professionals globally are involved in sales and marketing, and moreover every company worldwide requires sales and marketing professionals. Digital Marketing is undoubtedly the fastest growing segment in sales and marketing.

For Indivudals

Growing use of Digital Marketing has created a great demand for certified professionals in the job market. Grab the opportunity and join this growing community.

For Faculty/Colleges and Universities

Faculty in the Sales and Marketing and Information Technology domains should have a very good understanding of Digital Marketing as it supports and interacts with all the other Aspects of Marketing.

For Organizations

Certified professionals help in ensuring that the organization’s Digital Marketing activities are process-oriented and consistent with all other Aspects of Marketing.

For A.T.P

There are tremendous opportunities to tap the market potential for Digital Marketing certifications.

Certification system

FREE CERTIFICATIONS

Marketing Strategy Fundamentals (SCMS-F), Digital Marketing Fundamentals (SCDM-F), Marketing Research Fundamentals (SCMR-F), Corporate Sales Fundamentals (SCCS-F)

ADVANCED CERTIFICATIONS

Earn higher level certifications in each aspect of Sales and Marketing based on your relevant work experience. (Marketing Strategy, Digital Marketing, Marketing Research, Corporate Sales)

SMstudy Certification Hierarchy

Associate Level Certifications— The introduction modules (first two chapters) of each book are available at no charge to interested individuals. All Aspects of Sales and Marketing have an applicable Associate-level certification (e.g., “SMstudy® Certified Marketing Strategy Associate”). The certification exams are free and not proctored; and candidates have one hour to complete each exam. There is no work experience requirement and no mandatory educational hours in addition to the recommended study.

Professional Level Certifications— All Aspects of Sales and Marketing have an applicable Professional-level certification (e.g., “SMstudy® Certified Marketing Strategy Professional”).The certification exams are proctored and candidates have two hours to complete each exam. The prerequisite is a study of the relevant SMstudy® Guide book with more emphasis on the highly recommended inputs, tools, and outputs for each process relevant to the particular Marketing Aspect. There is no work experience requirement and no mandatory educational hours in addition to the recommended study. Individuals who pass the certification exams for three or more Professional modules are awarded an additional certification called “SMstudy® Certified Sales and Marketing Professional.”

Specialist Level Certifications— All Aspects of Sales and Marketing have an associated Specialist-level certification (e.g., “SMstudy® Certified Marketing Strategy Specialist”). The certification exams are proctored and candidates have three hours to complete each exam. The prerequisites are attaining the Professional level certification for that specific Aspect, a study of all of the relevant inputs, tools, and outputs for each process, three years of related work experience, and twenty mandatory educational hours. Individuals who pass the certification exams for three or more Specialist modules are awarded an additional certification called “SMstudy® Certified Sales and Marketing Specialist.”

Expert Level Certifications— All Aspects of Sales and Marketing have an associated Expert-level certification (e.g., “SMstudy® Certified Marketing Strategy Expert”). The certification exams are proctored and candidates have four hours to complete each exam. The prerequisites are attaining the Specialist level certification for that specific Aspect, a study of all of the relevant inputs, tools, and outputs for each process, seven years of related work experience, forty mandatory educational hours, and recommendations from two peers and a manager. Individuals who pass the certification exams for three or more Expert modules are awarded an additional certification called “SMstudy® Certified Sales and Marketing Expert.”

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GET FREE CERTIFICATIONS

Learn key concepts in each aspect of Sales and Marketing as defined in the SMstudy® Guide. Take free online 40-question unproctored exam and earn Fundamentals certification in each aspect. There is no work experience requirement.

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