Participants will be familiar with the key concepts in marketing strategy. Participants will get a basic understanding of how Marketing Strategy framework helps to effectively manage Sales and Marketing efforts in any organization.
Participants will be familiar with the key concepts in marketing research.
Participants will get a basic understanding of how Marketing Research framework helps to conduct Marketing Research and to analyze Sales and Marketing data.
Participants will be familiar with the key concepts in digital marketing.
Participants will get a basic understanding of how Digital Marketing framework helps to identify the most effective marketing channels for an organization’s products or services.
Participants will be familiar with the key concepts in Corporate sales. Participants will get a basic understanding of how Corporate Sales framework helps to effectively manage B2B efforts in any organization.
Anyone interested in knowing more
about MARKETING STRATEGY/marketing research/digital marketing/Corporate Sales can take up this
course and exam for free.
Introduction
• Evolution of Sales and Marketing • Corporate Strategy and its Relationship to Sales and Marketing • Aspects of Sales and Marketing • Levels of Sales and Marketing Strategy • Marketing Strategy Overview
Analyze Market Opportunity
• Determine Strengths and Weaknesses • Determine Opportunities and Threats
Define Competition, Targeting and Positioning
• Identify Competition • Select Target Segments • Create Differentiated Positioning
Determine Pricing and Distribution Strategies
• Determine Pricing Strategies • Determine Distribution Strategies
Determine Metrics, Objectives, Marketing Aspects and Budget Allocation
• Determine Metrics • Determine Objectives • Decide Marketing Aspects and Allocate Budget
Introduction
• A Brief History of Marketing Research • Corporate Strategy Overview • Aspects of Sales and Marketing • Levels of Sales and Marketing Strategy • Marketing Strategy Overview • Marketing Research Overview
Define Research Problem and Choose Research Design
• Design Research Problem • Choose Research Design
Data Collection
• Collect Secondary Data • Collect Primary Data
Data Processing and Data Analysis
• Data Processing • Data Analysis
Data Interpretation and Reporting
• Data Interpretation • Reporting
Appendix
• Data • Statistical Measurement of Data • Probability • Random Variables and Probability Distributions • Sampling Distributions • Methods of Least Square • Analysis with Statistical Package
Introduction
• A Brief History of Digital Marketing • Corporate Strategy Overview • Aspects of Sales and Marketing • Levels of Sales and Marketing Strategy • Marketing Strategy Overview • Digital Marketing Overview
Understand and Evaluate Digital Marketing (DM) Channels
• Understand Available DM Channels • Evaluate DM Channels
Plan and Develop DM Channels
• Plan and Develop Website Channel • Plan and Develop Mobile Channel • Plan and Develop Social Media Channel
Optimize Website
• Optimize Website for Reach • Optimize Website for Relationship • Optimize Website for Reputation
Optimize Mobile/Tablet/Devices
• Optimize Mobile Site and App for Reach • Optimize Mobile Site and App for Relationship • Optimize Mobile Site and App for Reputation
Optimize Social Media
• Optimize Social Media for Reach • Optimize Social Media for Relationship • Optimize Social Media for Reputation
Other Important Elements of DM Channels
• E-mail Marketing • Web Analytics • Search Marketing • Popular Social Media Platforms • Affiliate Marketing • Search Engi
Introduction
• A Brief History of Corporate Sales • Corporate Strategy Overview • Aspects of Sales and Marketing • Levels of Sales and Marketing Strategy • Marketing Strategy Overview • Corporate Sales Overview
Understand Sales Value Proposition and Determine Corporate Sales Channels
• Understand Sales Value Proposition • Determine Corporate Sales Channels
Prepare Organization for Sales
• Plan sales Governance • Determine Sales Targets • Create Marketing Aspects • Determine Sales Targets
Training for Corporate Sales
• Sales and Negotiation Training • Product Training
Sales Process-Prospecting
• Profile Target Customers and Decision Makers • Lead Generation and Qualification
Sales Process-Conversion
• Needs Assessment for Each Qualified Lead • Presentation, Overcoming Objection, and Closer
Account Management
• Classification of Accounts and Resource Allocation • Corporate Accounts Alignment • Client Management
MARKETING STRATEGY, DIGITAL MARKETING, MARKETING RESEARCH, CORPORATE SALES
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