Marketing Strategy

about the course

You can choose what level you want to study

Marketing Strategy Associate

Participants will be familiar with the key concepts in marketing strategy.

Participants will get a basic understanding of how Marketing Strategy framework helps to effectively manage Sales and Marketing efforts in any organization.

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Marketing Strategy Professional

Participants will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences.

SMstudy Certified Marketing Strategy Professionals are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies.

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Marketing Strategy Specialist

Participants will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. Participants will be able to specify the overall pricing and distribution strategies of the product or brand, and outline the objectives, metrics, and budgets for all marketing activities. SMstudy Certified Marketing Strategy Specialists are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies.

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Marketing Strategy Expert

Participants will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. Participants will be able to specify the overall pricing and distribution strategies of the product or brand, and outline the objectives, metrics, and budgets for all marketing activities. SMstudy Certified Marketing Strategy Experts are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies.

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Takeaways

High quality online videos • Classroom study materials • Engaging case studies • Full-length simulated exam • Chapter tests • Study guides • 10 PMI® PDUs • SMstudy Certified Marketing Strategy Associate/ Professional/ Specialist/ Expert certification by SMstudy

ASSOCIATE level

Prerequisites

There is no formal prerequisite for this course.

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Examination Guidelines

An online unproctored exam will be conducted at the end of the course. The exam format is as follows:

• Multiple Choice • 40 questions for the exam • One mark awarded for every right answer • No negative marks for wrong answers • 30 questions need to be answered correctly to pass • 60 minutes duration

For whom we recommend?

Anyone interested in knowing more about Sales and Marketing can take up this course and exam for free.

PROFESSIONAL LEVEL

Examination Guidelines

An online proctored exam will be conducted at the end of the course. The exam format is as follows:

Multiple Choice • 100 questions for the exam • One mark awarded for every right answer • No negative marks for wrong answers • 120 minutes duration

Prerequisites

There is no formal prerequisite for this certification. However, it is preferable to complete the SMstudy® Certified Marketing Strategy Associate and study the recommended processes from the SMstudy Guide – Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Professional.

Enroll to the course

For whom we recommend?

This certification is appropriate for anyone who is interested in becoming a Marketing Strategy Professional.

SPECIALIST LEVEL

Prerequisites

The candidate should have minimum of 3 years work experience. It is preferable to complete the SMstudy® Certified Marketing Strategy Professional and study all processes from the SMstudy® Guide —Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Specialists. It is also mandatory to gain 20 mandatory educational hours by attending Marketing Strategy Specialist classroom training provided by a SMstudy approved Authorized Training Partner (A.T.P.)

Enroll to the course

Examination Guidelines

An online proctored exam will be conducted at the end of the course. The exam format is as follows:

• Multiple Choice • 140 questions for the exam • One mark awarded for every right answer • No negative marks for wrong answers • 180 minutes duration

For whom we recommend?

This certification is appropriate for Sales and Marketing Professionals who are interested in becoming a Marketing Strategy Specialists.

EXPERT LEVEL

Examination Guidelines

An online proctored exam will be conducted at the end of the course. The exam format is as follows:

• Multiple Choice • 180 questions for the exam • One mark awarded for every right answer • No negative marks for wrong answers • 240 minutes duration

Prerequisites

The candidate should have minimum of 5 years work experience. It is preferable to complete the SMstudy® Certified Marketing Strategy Specialist and study all processes from the SMstudy Guide – Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Expert. It is also mandatory to gain 40 mandatory educational hours by attending Marketing Strategy Expert classroom training provided by a SMstudy approved Authorized Training Partner (A.T.P.) and produce professional recommendation.

Enroll to the course