Participants will be familiar with the key concepts in marketing research. 

 Participants will get a basic understanding of how Marketing Research framework helps to conduct Marketing Research and to analyze Sales and Marketing data. 

Participants will be able to test multiple marketing hypotheses in order to better understand consumer behavior, finalize product features, define metrics for measuring marketing efforts, and track and improve marketing activities. 

 SMstudy Certified Marketing Research Professionals are facilitators who ensure that well-planned marketing research methods are in place to measure factors that can help drive better corporate decision-making, and in turn more decisive marketing actions.

Participants will be able to demonstrate how marketing research findings can help the marketing team conceptualize and finalize product features and other components of a company’s Marketing Strategy and also test multiple marketing hypotheses in order to better understand consumer behavior, finalize product features, define metrics for measuring marketing efforts, and track and improve marketing activities..  SMstudy Certified Marketing Research Specialists ensure that wellplanned marketing research methods are in place to measure factors that can help drive better corporate decision-making, and in turn more decisive marketing actions.

Participants will be able to execute processes associated with planning and executing a marketing research project including understanding the research problem; deciding a suitable research design; collecting, processing, and analyzing data required to solve the problem; interpreting data; and presenting the findings/recommendations of the research project to the key decision makers. • SMstudy Certified Marketing Research Experts are experienced facilitators who ensure that appropriate assessment tools are used to measure factors that can help drive better corporate decisionmaking, and in turn more decisive marketing actions.